- Change the main heading to something more SEO friendly.
This is something that we would have to update for you, but it literally takes less than 5 minutes and we'll update it for FREE. Unless you ask us to change it, the main heading of the About Us page is simply...About Us. That doesn't tell the search engines much. Search engines like to see some keywords in the main heading of the page (also known as the <h1> tag), so use this opportunity to give your heading more ooomph.
You should incorporate at LEAST the name of your company
Example: About Imaginary Landscape Company
For even more strength, incorporate your main geographic area
Example: About Imaginary Landscape Company of Baltimore MD
You can already see that in just a few steps we have told your customers, and the search engines, more about your company.
- List your company Mission Statement.
Here is a great way to QUICKLY explain what your company actually does while squeezing in some instances of those all important keywords you are hoping to shoe up for in search results. Most people don't read every single word of copy on a website or webpage, so an accurate effective mission statement at the top of your About Us page can be really helpful.
A great mission statement:
Imaginary Landscape Company strives to provide top quality landscape design, installation and maintenance throughout the Baltimore, MD metropolitan area.
- Add a paragraph about your Company History
This need not be incredibly long, but here you have an opportunity to display how reputable your company is by listing things such as: 1.When the company was formed. 2. How your employee and/or customer base has grown. 3. Any special accomplishments/awards/achievements
An example of Company History:
Since 1992, Imaginary Landscape Company has delivered professional and beautiful landscaping services throughout Baltimore County. Starting with just a single truck and mower, servicing just the Dundalk area, our exceptional reputation for quality, timely service has helped us grow to include enough equipment and landscaping / lawn care team members to serve the entire metro area, including both residential and commercial properties. Our landscape designers utilize the latest materials and techniques to deliver beautiful results that will stand the test of time. Our attention to detail and precision installation techniques allowed our entries to win the Baltimore Tour of Homes "Best Landscaping" Award for 1997, 1998, and 2002. We bring that same level of excellence to YOU.
- List the specific services your company actually performs.
Here you need not be wordy and creative, a simple list will do just fine.
Example:
Our Landscaping Services include: Landscape Design, Installation, and Maintenance, Lawn Care, Lawn Mowing, Tree & Shrub Care, Core Aeration, Fertilization, Planting of Seasonal Color, Spring and Fall Leaf Cleanup, Weed & Lawn Insect Control, and Low Voltage Lighting design and Installation.
- List the specific areas that you provide service to.
Be thorough but do not go overboard. A common mistake is to list so many areas that your results get diluted. Remember that you can always use the website admin to create unique pages that are highly optimized for one to three areas, which may be very effective, so the "About Us" page is not your last opportunity to mention all of your service areas.
Example:
We provide service to the entire Baltimore City and Baltimore County Metro area, including: Owings Mills, Pikesville, Reisterstown, Timonium, Cockeysville, Towson, Overlea, Perry Hall, White Marsh Essex, Middle River, Dundalk, North Point, Sparrows Point, Highlandtown, Glen Burnie, Catonsville, Woodlawn, Canton, Charles Village, and Hampden. We'll also be glad to travel to Harford County.
- Give your customers the info they need to reach you.
Although you have created great, search friendly, descriptive text, some people are just looking for the easiest way to reach you. List your means of contact, starting with the way you prefer to be reached. You may want to use some formatting here, such as a larger font size, to make this portion of the page more visible and attention grabbing.
Example:
Call Imaginary Landscape Company at (123) 456-7890.
You may also use our online
Contact Form or Request a FREE QUOTE.
Email us at: info@imaginarylandscapeco.com
Notice that the words "Contact Form" and "Quote Request" are links. All of our websites can include a preformatted Contact Form and or Request A Quote Form (they both contain exactly the same info fields), and the About us page is a great place to channel customers to those particular features. Customers may use these forms if they have would like to speak with your company, but their question or request is not so urgent that they feel the need to call.
- Trade Associations
If you are a member of any trade associations or the Better Business Bureau, the About us page is a perfect place to bring this to your site visitors attention. Choose whatever level of including this info that you like, from simply listing the organizations, to displaying clickable logos for each organization. If you wish to display clickable logos it is best practice for you to supply them to us. If you cannot supply the logos themselves, you must at least supply the URL to each organizations website that you wish to display. We can take care of it from there.
- Extras
Have a group picture of your staff? How about a picture of one of your trucks with all of your branding? The about Us page is a great place to integrate one or both of these images. If you have images you wish to include, send them to us and MAKE SURE to include the words "aboutus" in the filenames of the pics. It is ALWAYS BEST PRACTICE to rename your picture files with descriptive names rather than leave them the name the camera automatically assigns to them.
If you feel the need to have customers come to your location, this is also a good space to include driving directions to your facility, or a link to a a Google Maps or Bing Maps page pre-populated with your physical address.
Remember that on a landscaperwebsites.com or greenindustrywebsites.com based site, the About Us section is a USER EDITABLE section, which means that you can use our website admin to update or edit the TEXT CONTENT at any time. The About Us page does NOT have a control that allows you to add photos via the website admin unless you know how to write HTML code and have stored your photo on a storage site. If you want a photo posted to the About Us page and do not know how, we will be glad to do it for you.
Keep in mind that any TEXT edits you make to the page are permanent, and that we do not keep backups of the previous versions. If you feel questionable about making the updates yourself, we will be glad to help you. Let us know exactly what you want to do to the page and we'll do our best to get the page updated to your specs. Note that we will determine on a job by job basis whether the updates you want will accrue any billable time. Simple text updates usually will not be billable, but working with special formatting, images, etc will necessitate that we log the time and invoice you later.
Keep in mind that any TEXT edits you make to the page are permanent, and that we do not keep backups of the previous versions. If you feel questionable about making the updates yourself, we will be glad to help you. Let us know exactly what you want to do to the page and we'll do our best to get the page updated to your specs. Note that we will determine on a job by job basis whether the updates you want will accrue any billable time. Simple text updates usually will not be billable, but working with special formatting, images, etc will necessitate that we log the time and invoice you later.
HAVE FUN!
Nice blog information.. Thanks for posting.
ReplyDeleteGreat post.. very informative.
we takes care of all needs to maintain commercial properties in Winnipeg. We are committed in providing superior snow clearing and lawn care services to all our customers using high-quality equipment.
lawn care services winnipeg
Commercial snow removal winnipeg