Thursday, December 27, 2012

Recently Launched Website for Mosquito Control, Richmond VA

In addition to Landscaper Websites and Lawn Care-Green Industry Websites, Porterware has also branched out into doing Pest Control Websites. Response has been fantastic.

Our most recent Pest Control Website launch has been MosquitoGO Professional Mosquito & Tick Control for Richmond, Williamsburg, and Ashland VA. MosquitoGO specialize in All Natural Mosquito Control, Tick Control, and Special Event Mosquito & Tick Control. They are a company which focuses on excellent customer service and providing a safe effective treatment for your home or business.

This particular client wanted their site launch to coincide with a print mailer campaign that they was going out in mid December, so once the site ended up on my desk, it was fast tracked to launch. I worked closely with  the owner of the business to tailor the text content to what he wanted, and we made our launch deadline with a day to spare. However, the site is not complete just yet.

Next we'll hyper focus on getting some great organic search results for mosquito and tick control. The first step in this process was to explain to the client that I'd be changing and adding to their text content. This customer was very particular about their text content, so  had to introduce them to the concept that most people don't actually read a site word for word, but the search bots do, so we have to balance writing text that the bots would respond to, while also maintaining readability and not overdoing it with the keyword density.

I'm looking forward to getting this MosquitoGO some great search results.

Wednesday, December 19, 2012

SEO Efforts Paying Off

Recently I've done some on-page SEO for a Dallas TX Lawn Service company called LawnLab. When we took over their site, the developer who built out the new version basically just transferred the text content, formatting and all, to the new site. They tried to contact him a while ago, but he was out of the office indefinitely, so I said I would step in and get them some results. First I narrowed down the geographic areas they wanted to target, then started reworking their text content and document structure after doing a baseline check of where their site showed up for some queries based on the appropriate keywords. I have not finished yet, but today I did a rank check and the results have been very good! In fact they are in the  number one position for a lot of the targeted queries.

I rock the digital voodoomagick.

Next I'll be working on doing the same for a Fort Dodge Iowa Lawn Care & Maintenance site that we built about two years ago called Smitty's Lawn and Landscape. Their site has A LOT of pages, the links to some of which are buried deep within the site, so it will be a fun challenge to get them some results. On the upside promoting Lawn Care in Manson and Humboldt IA should be easier than working on sites who have much larger more competitive markets.

Tuesday, December 18, 2012

Snow and Ice Removal Landing Page

A while ago I constructed a landing page for Minneapolis Snow and Ice Removal. The landing page features highly optimized, keyword dense text content, and the google recommended Heading1/Paragraph/Heading2/paragraph/etc document structure, but that is only part of the story.

Although the page looks similar to the design of the Timber Creek Landscape Minneapolis site, the HTML and CSS for the landing page has been changed to allow for the actual text content to appear much earlier in the document source. From what I understand the sooner the search bots get to the actual subject matter of the page the better, so we did some CSS stunts to place the first paragraph of text content sooner on the page than the header. Sounds easy. It is easy if the pages have a fixed height for the content area. Later, on a different site we learned that it is more difficult to apply this method when the content area is dynamic, but we pulled it off.