Lots of challenges this week.
One of my most recurring challenges is getting people to understand he limitations of what can be done for their website as far as organic SEO. We offer several levels of SEO programs, each one a little more thorough. The phrase "Search Engine Optimization" itself though tends to be a little misleading. A lot of our clients are under the impression that we can simply enter a few lines of code which will get them first page results for an extremely broad range of keyword terms and phrases. This results in spending a lot of time explaining to them that it just isn't that easy. Some clients accept this more easily than others. That being said, we have had a decent level of success with our SEO efforts. A site that I am currently working on SEO for is SureGreen Lawn Care, providers of excellent Lawn Care for Chestertown MD, Easton MD, St. Michaels MD, Middletown DE, & Dover DE.
Another interesting challenge we have had is working on a site that is outside the realm of landscaping and lawn maintenance, for a client who specializes in printed/embroidered apparel and promo items called Easy Logo Kits. This site will allow customers to make purchases of pre-configured promotional packages, and wil accept their credit card info, but instead of completing the transaction, the info will be encrypted and forwarded to Easy Logo Kits for processing at their facility via their payment system. To the customer who orders from them, the site will appear to have completed the transaction, but Easy Logo Kits requested that the ordering process be set up this way so that they could make contact with the customer before the transaction is actually processed. There are several reasons for this which I will not go into here, but were well thought out components of their order processing strategy.
Having only two developers working, and one of them being away for trade shows several days this month has backed up our job cue exponentially, but I am trying to slug out jobs as fast as I can. Hopefully next week will e very productive.
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